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The Weezer Snuggie: instant awesome

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YouTube screengrab

(Read caption) Weezer partnered with Snuggie to release their new album with a special edition of the "blanket with sleeves."

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Somewhere Billy Mays is smiling.

The Snuggie, the "blanket with sleeves" made popular by infomercials that tiptoed the line between campy and, well, creepy, is now available emblazoned with the logo of rock band Weezer.

For $30, fans can pick up a Weezer-branded Snuggie (Wuggie?) along with a copy of the band's new "Raditude" album. It's a match made in hipster marketing heaven.

Snuggies, mocked for their low-budget TV commercials, have enjoyed a surge of tongue-in-cheek popularity. There have been YouTube parody videos (one with more than seven million views), appearances on major TV shows, Snuggies with your favorite team logo, even Snuggie pub-crawls.

No stranger to odd cultural references, Weezer, whose 1994 eponymous album went triple platinum, once did a music video modeled after 70s TV show Happy Days. The Snuggie tie-in, frontman Rivers Cuomo told Rolling Stone, is completely above-board: "The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie." Expect them to sell a bundle.

And, in true recession-defying fashion, for the Snuggie connoisseur, there's the $50 zebra-print "Snuggie Safari." (We can't make this stuff up).

Watch the new Weezer-branded Snuggie commercial below, and don't forget to follow us on Twitter – we're @CSMHorizonsBlog.


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