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Google, Bing continue to gobble up market share

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Well, it's not exactly as exciting as a horse race. But watching the search engine scuffle can be entertaining. To wit: Over the past few months, Microsoft's Bing engine has edged it's way up from longshot to genuine contender, attracting at least nine percent of the search audience in the US.

And a new study from market research firm comScore shows that Bing – along with 800-pound gorilla Google – made another successful push in October. According to comScore, Bing's US market share rose from from 9.4 percent in September to to 9.9 percent in October. During that same span, Google climbed from 64.9 percent to 65.4 percent.

The loser on the October leaderboard was Yahoo, which sunk from 18.8 percent in September to 18 percent in October.

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