BlackBerry Torch, the newest smartphone from RIM, was introduced in New York City this morning. Pundits are predicting that the BlackBerry Torch could take a bite out of the Apple iPhone. We're not so sure.
BlackBerry Torch was unveiled at a much-ballyhooed press conference in New York City this morning, and plenty of bloggers are already frothing at the mouth. Fair enough: the newest RIM smartphone sports some sharp curves, a touchscreen and a QWERTY pad, and comes equipped with BlackBerry 6, an updated operating system that RIM is calling "fresh, approachable and engaging."
But is the BlackBerry Torch really a challenge to the iPhone 4? We have our doubts. For one, Apple and BlackBerry have always occupied different corners of the smartphone market. Except for the BlackBerry Storm – a poorly-branded and poorly-executed smartphone that didn't ever really threaten the iPhone – RIM has generally succeeded by going after business professionals, who use their BlackBerries mostly as email and calendar machines.