Netflix is expanding north of the border – can the rest of the world be far behind?
Earlier this year, Netflix Chief Executive Reed Hastings hinted that Netflix – a DVD rental service founded way back in 1997 – was mulling a move abroad. "The big market for Hollywood content [after the US] is Europe," Hastings said. "Third is Asia. Fourth is the rest of the world. Canada is and was an option. It's sort of international-lite."
This week comes news that Netflix is planning its first foreign expansion. According to Reuters, Hastings will announce today that Netflix is launching an online video streaming service in Canada; no physical DVD delivery service is planned yet.
"Canada will serve as the test bed for the service before it expands to additional foreign markets," says ReadWriteWeb's Sarah Perez, who participated in a conference call with Netflix execs. "The company will determine whether or not there's opportunity for other countries based on its Canadian performance."