The New York Times paywall goes into effect this afternoon. But some critics think the Times is making a big mistake.
Beginning this afternoon, The New York Times will wrap a big old paywall around its online content, forcing users to fork over cash to read the paper online – or to hunt further afield for pirated copy. One Times editor has called the paywall – which goes into effect at 2 p.m. – "a new business model for our digital journalism that establishes a value for consuming our content online."
So how does the whole paywall thing work? Well, if you're a current subscriber to the Times, you have nothing to worry about – you get "full and free access to our news, information, opinion," on any device that your heart desires. But if you're not a current subscriber, you will only be permitted to click through 20 articles a month; after that, you'll have to sign up to be a "digital subscriber."
As of this afternoon, the Times is offering some seriously rock-bottom digital subscriber rates – at least for the first four weeks of service. But once regular rates kick in, they'll look something like this: $15 a month for unlimited access to the Times website and the Times smartphone app; $20 a month for unlimited website access plus access to the Times iPad app (but not smartphone apps); and a hefty $35 a month for access to everything.
"[T]he introduction of digital subscriptions is an investment in our future," Times publisher Arthur Sulzberger, Jr. wrote in a letter to readers today. "It will allow us to develop new sources of revenue to strengthen our ability to continue our journalistic mission as well as undertake digital innovations that will enable us to provide you with high-quality journalism on whatever device you choose."