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iriver Story HD: Google eBooks gets its first dedicated e-reader

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What, you thought the market was already loaded to the button-busting seams with e-readers and tablet computers? Google begs to differ.

Today, Google began advertising a $140 number called the Story HD, the first e-reader to be completely integrated with the Google eBooks platform. The Story HD is made by the South Korean tech company iriver (iriver does not believe in capitalizing proper names, apparently), and as e-reading devices go, this one is pretty snazzy – witness the svelte white plastic frame, the QWERTY keyboard, the instant compatibility with one of the biggest electronic bookstores in the world.

"We built the Google eBooks platform to be open to all publishers, retailers and manufacturers," Google's Pratip Banerji wrote on the company blog. "Manufacturers like iriver can use Google Books APIs and services to connect their devices to the full Google eBooks catalog for out-of-the-box access to a complete ebookstore. You can also store your personal ebooks library in the cloud – picking up where you left off in any ebook you’re reading as you move from laptop to smartphone to e-reader to tablet." The device will sold at Target stores nationwide beginning July 17.

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