Twitter: Active user numbers up, more ads on the horizon
(Read article summary)Twitter has seen a surge in the number of active users, Twitter exec Dick Costolo said on Thursday.
Twitter, ascendant. In a press conference at Twitter HQ on Thursday, chief exec Dick Costolo announced that Twitter now attracts approximately 100 million active users – users who log in once a month – up an astonishing 82 percent from the beginning of this year. Furthermore, Costolo added, a full half of those active users are signing onto Twitter once a day (although not all active or daily users, as PC World points out, are actually tweeting).
These are big numbers, obviously, and in the tech world, they have prompted the obvious question: When will Twitter, which has long been loathe to pepper its site with ads, finally begin ramping up its advertising efforts? And Costolo has the answer: Soon. "We now feel that based on the engagement rates we're seeing... that we're ready to expand this further," Costolo said of Twitter's ads, according to Reuters.
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The trick, of course, will be how Twitter – a site known for its simple and intuitive interface – decides to display the advertisements.
