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Did Netflix create Qwikster just to sell it?

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(Read caption) Netflix will split its business into two separate arms – one for DVD rental, and one for video streaming. Today comes speculation that Netflix is seeking to spin off the DVD rental arm, which has been dubbed Qwikster.

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Over the weekend, Netflix announced it would split its business into two separate arms – a DVD rental platform called Qwikster, and a streaming video service which will retain the name Netflix.

It was a strange and surprising announcement, to say the least, compounded by an equally strange and surprising blog post from Netflix CEO Reed Hastings, who apologized profusely for having "messed up" his announcement that subscription prices would go up.

Wall Street reacted accordingly.

Today comes speculation that Netflix could be considering selling Qwikster at some point in the future, setting itself up as a streaming-only platform. "The separation of online streaming and DVDs will set the stage for spinning off or selling the DVD business in the future," George Askew, an analyst with Stifel Nicolaus & Co., told Bloomberg News.

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