AT&T says unlimited data subscribers will experience throttled service if they top 3GB of data in a single billing cycle.
Earlier this year, AT&T announced it would begin to throttle – or slow – the service of its hungriest data users, once they passed an unspecified limit. The problem: Since the limit was unspecified, users had no way of knowing when their service was about to get throttled. Unsurprisingly, AT&T was pelted with complaints.
This week, the company backpedaled, saying unlimited data subscribers would only experience slowed service if they hit 3GB of usage in a single cycle. "Our unlimited plan customers have told us they want more clarity around how the program works and what they can expect," AT&T said in a statement yesterday, according to Computerworld. "[And] for context, less than 5% of smartphone customers use more than 3GB per month."
As the Associated Press notes, citing a recent Nielsen report, the average smart-phone user chews through 435 megabytes of data each month. You'd have to use seven times that amount to come near the AT&T limit. Not that the whole data limit flap is going to go away anytime soon: Expect carriers such as AT&T to continue to find ways to manage the data speeds of American smart-phone users.