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Zynga nabs OMGPOP. Smart move?

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Reuters

(Read caption) Zynga HQ in San Francisco. Zynga has acquired OMGPOP, a game maker.

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Mobile game giant Zynga Wednesday snapped up OMGPOP, the New York-based developer of a popular title called Draw Something. The price: Approximately $200 million, according to one source. In a blog post today, David Ko of Zynga praised the OMGPOP team and Draw Something, which he said would fit nicely alongside existing Zynga titles such as FarmVille and Zynga Bingo

"Draw Something is an amazing game; I think it’s one of the most social and expressive mobile games ever built," Ko wrote. "It’s intuitive and fun. It brings out creativity, a sense of nostalgia and child-like wonder. And most importantly, it’s inherently social. You learn about your friends and family as you play, and I love that the most requested feature to date has been people asking for the ability to save not just their own drawings, but those of their friends."

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