The Kindle Fire HD line will hit shelves this fall. How does the latest Fire stack up to its competitors?
The Kindle Fire line is getting a makeover.
Yesterday, Amazon CEO Jeff Bezos unveiled a quartet of new Amazon tablets, including three HD models and one regular Fire model, which will retail for just $159. The cheapest of the HD tablets, a 7-inch device, is getting a price-tag of $199; the most expensive, an 4G LTE-equipped powerhouse, is set to sell for $499, on par with the cheapest iPad. (You can read all about the devices here.)
Amazon's strategy seems pretty clear: keep prices low, undercut rivals such as Apple, and watch as consumers use their Kindle Fire tablets to download a whole lot of Amazon content, such as e-books to movies. So how does the Kindle Fire HD line compare to the iPad – or to the earlier model Kindle Fire? Well, Amazon issued test copies to news outlets this week, and for the most part, reviewers like what they see.