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At $199, Kindle Fire HD isn't an iPad – but it doesn't need to be

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Reuters

(Read caption) Amazon CEO Jeff Bezos introduces the Kindle Fire HD line in Santa Monica yesterday.

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The Kindle Fire line is getting a makeover. 

Yesterday, Amazon CEO Jeff Bezos unveiled a quartet of new Amazon tablets, including three HD models and one regular Fire model, which will retail for just $159. The cheapest of the HD tablets, a 7-inch device, is getting a price-tag of $199; the most expensive, an 4G LTE-equipped powerhouse, is set to sell for $499, on par with the cheapest iPad. (You can read all about the devices here.) 

Amazon's strategy seems pretty clear: keep prices low, undercut rivals such as Apple, and watch as consumers use their Kindle Fire tablets to download a whole lot of Amazon content, such as e-books to movies. So how does the Kindle Fire HD line compare to the iPad – or to the earlier model Kindle Fire? Well, Amazon issued test copies to news outlets this week, and for the most part, reviewers like what they see. 

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