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3D looms into movie universe

Success off 'Monsters vs. Aliens' confirms digital 3-D's draw, and studios are leaping at the opportunity.

These monsters, including, The Missing Link (left), Ginormica, B.O.B., and Insectosaurus are defenders of the planet in DreamWorks Animation's "Monsters vs. Aliens."


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From an eager director keen to tell a new kind of story to a theater owner eyeing a sevenfold rise in premium-priced tickets to even a Hollywood studio trying to predict the future, there’s only one story in town these days: 3-D.

Not the old films with red/green plastic anaglyphic glasses used to make spears and tennis balls “pop” into audience’s faces, but a mature, digital system with lightweight, polarized specs used for everything from major sports and cultural events – an NFL game or a U2 concert – and by such Hollywood names as Stephen Spielberg, DreamWorks, Disney, Johnny Depp, and Pixar.

This is what director and longtime 3-D champion James Cameron calls a “renaissance” for the technology, one that is finally viable for serious filmmakers.

“This really expands the lexicon of filmmaking,” says Paul Dergarabedian, film analyst for The new digital, stereoscopic technology is a director’s tool that gives audiences a broader moviegoing experience, he says, adding that it also provides a bright spot for beleaguered theater owners and studio executives facing a long-term erosion of the moviegoing habit.


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