Even if pithy posts aren’t your thing, one of Twitter’s other uses is probably more helpful: finding deep discounts and alerts on sales at your favorite stores.
Twitter.com is an acquired taste. The popular microblogging site has attracted millions of fans with its simple, haiku-like way of sharing daily musings. But, if you think Twitter is pointless, you have a lot of company. It takes a particular kind of online sensibility to understand why “tweeting” is worth your time.
Even if pithy updates aren’t your thing, one of Twitter’s other uses is probably more helpful: finding deep discounts and alerts on sales at your favorite stores.
Eager to make the most of the online phenomenon, many companies have set up Twitter accounts that their customers can subscribe to or just check in on from time to time. These rolling lists of significant (often exclusive) deals, store updates, and customer service are free to “follow” and fit somewhere between shotgun-style circulars and needlessly rah-rah newsletters. Here are some of the best.
Airlines: JetBlue and United Airlines tip off Twitter users to last-minute empty seats. Every Monday, JetBlue hawks a new assortment of discounted domestic flights, which regularly hit $9 for a one-way ticket. Each listing only lasts until that evening and links, which can be found at twitter.com/jetbluecheeps, provide more information.
Throughout the week, United throws up twares (Twitter fares) that last for just a few hours and are only advertised at twitter.com/unitedairlines.
Electronics: In June, Dell bragged that it brought in an extra $3 million in revenue by advertising sales and special deals at twitter.com/delloutlet. The computermaker’s long line of online deals and rebate codes made it one of the few retailers to reach 1 million Twitter “followers,” or subscribers.