Wonder Bread balloon pilot Chris Sabia is followed by cameraman Cordell Wolking as he and his crew set up the balloon for the Eden Balloon Festival in Eden Utah, Aug. 23, 2002. The inspiration for the Wonder Bread name came more than 80 years ago when Elmer Cline, charged with naming a new loaf of bread, was struck with a sense of wonder at the sight of hot air balloons at the Indianapolis Speedway.
PHOTO: Brian Nicholson/Standard-Examiner/AP
