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iCar? iDrive? Apple brings its iOS to a dashboard near you.

Apple's new iOS in the Car will allow dictated phone calls and text messages, plus iTunes, Maps, and Messages, as well as new features they're still keeping under wraps.

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During its 24th annual Worldwide Developers Conference (WWDC) in San Francisco, Apple teased an interesting new mobile initiative: iOS in the Car, seen here during its brief debut by Apple's senior vice president of Internet and software services, Eddy Cue.

Courtesy of Apple / WWDC / Tech News Daily

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During its 24th annual Worldwide Developers Conference (WWDC) in San Francisco, Apple teased an interesting new mobile initiative: iOS in the Car. Showed off briefly onstage by Apple SVP of Internet and Software Services Eddy Cue, iOS in the Car is Apple's effort to work with car manufacturers to further integrate its mobile operating system. To that end, the iPhone maker claims to have "95 percent car integration," meaning the platform is ready to work with nearly all modern cars on the road today.

iOS in the Car goes beyond services like iPod Out and Siri Eyes Free with access to phone calls, iTunes, Maps and Messages within the mobile OS. Cue briefly showed that users will be able to call up songs or artists through voice, as well as directions. Given that Siri can already handle it, we imagine the ability to initiate phone calls and text messages will be included, too.

While interesting news, this doesn't necessarily put Apple ahead of the pack in the race to your dashboard. Several companies have been publicly going at it for some time now, including those bullish enough to put out proprietary solutions, like Mercedes and its gesture-based, augmented reality known as DICE. Unlike Apple's offering, DICE looks to take over not just the entire dashboard, but the windshield as well. Dangerous? Possibly. Cool? Absolutely.

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