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The McCain 'Twitterview': has Twitter jumped the shark?

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That "Twitterview" was a little weird.

Watching questions from George Stephanopoulos (@GStephanopoulos) and answers from Sen. John McCain (@SenJohnMcCain) bounce back and forth felt like watching a tennis match on delay. But it took Twitter somewhere it hadn't been before, and brought users an instant interview with a major newsmaker in a format that only it could manage.

Now that everyone from Martha Stewart to your crazy uncle is using the microblogging site, has its time as a tech darling come and gone?

Surprisingly, the answer appears to be a resounding no.

Despite an influx of what would seem to be the least likely members to jump on the cutting-edge tech bandwagon, the site is flourishing. Two years after its debut, it's still "out-and-out dominating" the South by Southwest Interactive festival, the place where tech trends are born.

Last week on his Late Night TV show, Jimmy Fallon tapped Diggnation hosts Alex Albrecht and Kevin Rose to help him turn an ordinary audience member into a Twitter celebrity. And champion cyclist Lance Armstrong famously got out the word about his stolen bike – and got it returned – by alerting his 300,000-plus Twitter followers.


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