Twitter introduces new look, and new HQ(Read article summary)
Twitter has a fresh new look, which extends to its website, its iOS and Android apps, and TweetDeck. Twitter is planning a physical as well as virtual expansion: a cavernous new headquarters with room for more than four times its current staff.
Thursday was a big day for Twitter. The ubiquitous microblogging service not only began rolling out a top-to-bottom redesign of its site; it also unveiled its future headquarters in downtown San Francisco. One thing is clear: the company is confident that big things are in its future.
Join us as we take a tour of the companyâ€™s new digs â€“ both virtual and physical.
With this redesign, Twitter has aimed to simplify its interface, as well as standardize it across many platforms. The new look follows a four-column layout thatâ€™s consistent across the website, iOS and Android apps, and the TweetDeck desktop app. The redesign is rolling out slowly â€“ Twitter says itâ€™ll happen over several weeks â€“ but early reactions are generally positive.
Hereâ€™s how things will look when the redesign takes effect for you: On the far left, your Twitter profile appears in the â€śMeâ€ť section. Up above, youâ€™ll see three navigation tabs. The â€śHomeâ€ť section is a revamped version of your old news feed, with photos and videos now embedded into tweets, where they were pushed to the side before. â€śConnectâ€ť keeps track of your interactions with other users (@replies and mentions in othersâ€™ tweets). â€śDiscover,â€ť the most heavily redesigned section of the site, is more or less an updated version of Twitterâ€™s search functionality. Twitter says that as you use the site, â€śDiscoverâ€ť will pick relevant stories and trends based on your other connections.
There are a few other specific changes, too. Companies now have landing pages similar to the ones in Facebook, with a bigger header image and â€śstickyâ€ť tweets that can stay on top of their timeline. And you can now embed your tweets directly onto a personal website or other page, complete with reply, retweet, favorite, and follow functions. Youâ€™ll also notice that the Tweet sharing button allows you to include a specific hashtag or mention a certain user with their @handle.
The new site has a lot going for it. So what about the new office?
Starting in June, Twitter HQ will be 215,000 square feet of office space in a historic Art Deco building in San Francisco. It will even have a rooftop garden! The buildingâ€™s located in a downtrodden area of San Francisco, but city officials and Twitter executives hope the companyâ€™s presence will help bring new life to the area.
What do you think about Twitterâ€™s new look? Easier to get around, or are you pining for the old interface? Are you busy laying plans to create a rooftop garden of your own? Let us know in the comments.Â