No more reels, no more sound-on-the-side, clicking projectors, he says, but rather only bread-box size cartridges that managers click in and out easily. That has upped profits by cutting back needed personnel, but it has also forced the closure of many small-town and seasonal theaters which couldn’t plunk down the $50,000 or so for a digital setup.
“The industry was very scared that audiences would react negatively but this proves they haven’t,” says Mr. Gomery.
Here are some more of the 2012 records:
“Franchises rule, along with fantasy film. That’s the main message here – escapist, mainstream entertainment ruled the box office,” says Wheeler Winston Dixon, editor of the Quarterly Review of Film and Video at the University of Nebraska in Lincoln.