'Iron Man 3' will be released in IMAX internationally on April 25, says Disney, and come to the US on May 3.
One of the most important movie geek questions for 2013 is whether or not Marvel Studios can build on its post-Avengers momentum with this next round of solo character films, and Iron Man 3 has the distinct (honor? Challenge?) of being the first guinea pig out of the pen.
Never one to hedge their bets, Marvel Studios is taking some additional steps to make sure their flagship solo character franchise sees some good returns at the box office, by releasing the film early, exclusively in IMAX 3D.
Check the choice excerpts from the press release issued by Disney/Marvel:
IMAX Corporation and MarvelEntertainment - a division of The Walt Disney Company - today announced that Marvel’s Iron Man 3™, the latest installment of the film franchise that has grossed more than $1.2 billion at the global box office, will be digitally re-mastered into the immersive IMAX® 3D format and released to IMAX® theaters internationally starting April 25 and domestically on May 3.