Blake Shelton discusses new season of 'The Voice'

“The Voice” judge Blake Shelton has had his contestant win the past three seasons of the reality singing competition, but that’s not the only thing he likes about participating in the show. He also enjoys needling his fellow judge, Maroon 5 lead singer Adam Levine, he said recently on the “Today” show.

“[It] makes me happy," the singer said. "I live to make him feel bad about himself.”

Shelton and Levine are the only two “Voice” judges to have participated in all five seasons, with original judges Christina Aguilera and Cee-Lo Green having exited for season four. Aguilera and Green have both returned for the current iteration, which debuted on Sept. 23.

In his “Today” interview, Shelton addressed those who may be ready for another judge’s contestant to triumph.

“[My winning streak] may be boring to you, but it's very exciting to me," he said. "That's my competition. I don't care if they like it or not.”

The singer said he was especially excited about singer Cher serving as a mentor to his team on the show.

“I love her," he said. "Looking back on all the movies and things she's been in — she's just playing herself... She doesn't take herself that seriously... she’s a very strong woman.” 

Cher recently told E! that she became more attached to the team than she had expected to.

“I wanted everyone to be good and everyone to win and of course, that's not possible," she said. "But there were some people that I thought, 'Boy, these kids are really talented – really, really talented.”

But will viewers stop watching if Shelton’s contestants keep coming out on top? Today Entertainment writer Craig Berman jokingly called “The Voice” “The Blake Shelton Show” but said he doesn’t think the show will suffer if Shelton triumphs again.

“Dynasties can be dull,” he wrote. “If fans already know who’s going to win a competition before it begins, there isn’t much reason to watch. That would be a problem if ‘The Voice’ was all about who wins... It’s not about the singers — it’s about the coaches, four successful singers who look like they’re having fun out there and encourage everyone watching to have fun right along with them.”