In its sixth weekend of wide release, Disney's 'Frozen' topped the box office for the first time since the first weekend of December, showing the films surprising staying power.
The resurgence of Disney Animation took another symbolic step Sunday when its latest film, "Frozen," topped the weekend box office in its sixth week of wide release.
"Frozen" had already taken top spot once – on its second weekend of wide release in early December. But films that have the staying power to come back and reclaim No. 1 status in nonconsecutive weeks – particularly a month later – are rare.
"Most wide-release films in general can't sustain that kind of momentum a month after first hitting theaters," writes Steven Zeitchik on the Los Angeles Times' "Movies Now" blog. " 'Frozen' is not so much in the ballpark of other animated movies as it is like uncommon, often spectacle-driven films that do: film-biz phenomena such as 'Gravity,' which just hung on at No. 5 in its fifth week, and 'Avatar,' which continued to win the weekend on its sixth and seventh weekends of release."
For example, "The Hunger Games: Catching Fire" was released only a week before "Frozen" went into wide release. ("Frozen" debuted in only one theater is its first week.) While the initial surge for "Catching Fire" was much larger, it slipped to No. 9 this weekend with $7.4 million. Even "The Hobbit: The Desolation of Smaug," which was released two weeks after "Frozen," could only muster $16.3 million for third place this weekend.
"Frozen" took in an estimated $20.7 million this weekend, according to Rentrak, outpacing the only new release, "Paranormal Activity: The Marked Ones," which opened in second with $18.2 million.
Page 1 of 4