Magic Johnson and Sean 'P. Diddy' Combs are both preparing to air a new cable television channel on Comcast. Magic Johnson already has a hand in the entertainment field as a movie theater owner.
Two of the networks are majority black-owned while two are majority American-Hispanic-owned, with all of them programming in English, the Philadelphia-based Comcast said.
It was unclear how much of an on-camera role, if any, Combs and Johnson might play on their respective network.
The new channels, which in all will total 10 rolling out in the next eight years, are part of an agreement reached by Comcast with the FCC and Department of Justice when it was allowed to become majority owner of NBCUniversal.
The networks announced Tuesday include:
— Revolt, conceived by Combs and MTV veteran Andy Schuon, will have programming that includes music videos, live performances, music news and interviews.
"Revolt is the first channel created entirely from the ground up in this new era of social media," said Combs, who described the channel as "immediate, like today's social networks."
In a video posted on YouTube, Combs said Revolt will put artists in charge.
"It's your channel to do what you want to do, how you want to do it," he said, addressing them, with the result "uncut, raw, uncensored."
Revolt is scheduled to launch in 2013.