Oprah Winfrey told "CBS This Morning" that she has faith in the Oprah Winfrey Network (OWN). Viewership in OWN rose 21 percent in the first quarter of 2012. But if more viewers don't tune in, Oprah says she'll move on to her next project.
AP Photo/OWN, George Burns
Oprah Winfrey's fledgling OWN television channel saw a 21 percent rise in total daily viewers in the first quarter of 2012, as the talk show's queen decision to put more of herself on the network began to pay off.
But the 15-month-old venture is still attracting only 180,000 viewers a day, on average, to its mix of feel-good, lifestyle programming, according to first quarter data released by OWN on Wednesday.
On Monday, Winfrey told Gayle King – her best friend and host of "CBS This Morning," that her network is fulfilling it's mission. But she said that if viewers don't respond in bigger numbers, "I will move on to the next thing."
So far, what viewers like best is Winfrey herself mixing it up with A-list celebrities. Winfrey's March interview with members of Whitney Houston's family shortly after the singer's death drew a record 3.5 million viewers, and her chat last week with pop star Lady Gaga was watched by more than 800,000 people.
Those two shows helped boost primetime ratings for March by 35 percent in total viewers, compared to March 2011, and boosted OWN to 29th place among the 97 ad-supported U.S. cable networks for the month.