American Idol is struggling this season in the ratings. The Voice topped American Idol for the first time ever in the weekly ratings race.
The America Idol ratings slide, which began last year, continues.
This was a tough week for the Fox TV singing show which dominated the ratings from 2003 until 2010.
"The Voice," a rival singing show on NBC, had the chutzpah to premiere this week – smack n the middle of American Idol's season. And for the first-time ever, American Idol had fewer viewers this week than The Voice.
"The Voice premiered this week with new judges Shakira and Usher, with Monday's show notching 13.6 million viewers, up 11 percent over the show's fall premiere numbers," notes MTV.com. By comparison, on Thursday night American Idol hit an all-time low with just 11 million total viewers and only 3.45 million viewers in the coveted 18-49 demographic.
The Voice had almost twice as many viewers in the 18-49 year-old group prized by advertisers.