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Apple replaces heads of software, retail

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The departures come a little more than a year into Cook's tenure as chief executive. Cook replaced the late Applefounder Steve Jobs, considered one of the best executives of all times by many analysts and investors.

"These changes show that Tim Cook is stamping his authority on the business," Ben Wood, analyst with CCS Insight, said. "Perhaps disappointed with the Maps issues, Forstall became the scapegoat."

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