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Joe Biden goes shopping at Costco. Why there? (+video)

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Anyway, we can think of several serious reasons that a man who’s a heartbeat away from the most powerful job in the world might spend a few minutes checking out pallets of dress shirt three-packs.

The first is an obvious one: He’s rewarding a supporter. Costco co-founder Jim Sinegal endorsed the Obama ticket, held a fundraiser at his New York home, and even spoke at the Democratic National Convention. Mr. Sinegal was present Thursday as Biden appeared at Costco’s door. Undoubtedly he was pleased at all the free publicity about the new store he’s getting because of his administration friends.

But this wasn’t just an economic/political quid pro quo. Our second point is that the administration tries to promote Costco as an example of how US businesses should treat employees. Costco’s people are well paid (for retail), and the firm offers good health insurance. Sinegal himself took home $350,000 in the last year he served as CEO, which sounds like a lot but is about one-third of the average for firms of Costco’s size.

That’s why the DNC got him onstage in Charlotte, N.C. His speech didn’t get that much attention, as he’s not exactly a rousing orator, and it went on late. Maybe Biden’s visit is a way of trying to raise those issues again.

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