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Obama's 2.9 million texts create online frenzy

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Jake Turcotte

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Obama's now-legendary text message announcing the selection of vice presidential candidate Joe Biden has been discussed ad nauseum -- including here.

Why bring it up again? We know now just how many text messages were sent out.

The folks over at Nielsen tell us that 2.9 million texts were sent out. It sounds impressive. And according to Nielsen, it is:

"The V.P. message was sent in the late hours of Friday night and is, by many accounts, the single largest mobile marketing event in the U.S. to date," a release from Nielsen read. "While much has been said of the timing and the scoop by news outlets, Obama's V.P. text-message still ranks as one of the most important text messages ever sent and one of the most successful brand engagements using mobile media."

Online political pundits agree. This was a success. And if you signed up, get ready for more says the Obama campaign. Nick Shapiro, a spokesman at the Obama campaign told ABC News:

"Moving forward, we're going to continue to keep our supporters engaged with our valuable two-way communication tool," he said

This valuable two-way communications tool spawned an enormous amount of media coverage, not to mention the viral conversation it started.

The Obama text underground...

The text event generated a life of its own. Enter "Obama text message" into Google and 983,000 results pop up. It's a lot of reading but, in short, there are forums, web pages, articles, and even videos discussing the issue.

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