Columnist Errol Lewis over at the New York Daily News says forget about Sarah Palin - focus your energy on John McCain.
Every day, in every speech, Obama needs to hammer home the Bush administration's record of failure and remind voters that "McSame" has presented an astonishingly thin plan for rescuing the American middle class from lower wages, rising tuition prices and falling home values.
Obama's message to swing voters infatuated with Palin should be: Sure, you like her, and why not? But teaching abstinence isn't going to lower your taxes, help with your kid's college tuition or save your job from being outsourced - and I have a plan that will. Take a look.
Columnist Frank Rich at the New York Times says the Obama campaign needs to follow the advice of Karl Rove in dealing with Palin.
How do you run against that flashy flimflam? You don’t. Karl Rove for once gave the Democrats a real tip rather than a bum steer when he wrote last week that if Obama wants to win, “he needs to remember he’s running against John McCain for president,” not Palin for vice president. Obama should keep stepping up the blitz on McCain’s flip-flops, confusion, ignorance and blurriness on major issues (from education to an exit date from Iraq), rather than her gaffes and résumé. If he focuses voters on the 2008 McCain, the Palin question will take care of itself.