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McCain campaign strategy: Go nu-cular or go nice?

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Speaking to volunteers this past weekend, Virginia party chairman Jeffrey Frederick linked the two together:

"Both have friends that bombed the Pentagon," he told volunteers before a day of canvassing neighborhoods. "That is scary."

What's more scary is the thinking that this could win over the undecideds.

No name calling

Ed Rollins, Ronald Reagan's political director, says McCain must take the level of discussion to a higher level. Forget the attacks and use a modified version of Clinton's 1992 mantra: "It's the economy, stupid!" Says Rollins, the motto should be: "You morons, what have you done with my money, my life and my kids' future?"

"All I can advise is 'Engage us, John!' You are an honorable man who has dedicated your life to serving this country. Quit the name calling and make the last weeks about leadership and solutions," writes Rollins.

"Accept Obama's challenge issued last week: 'The American people aren't looking for someone who can divide this country. They're looking for somebody who will lead this country,' he continues. "Tell us how you will lead this country through the greatest crisis we have faced in modern times."

Rudy, Rudy, Rudy

Night after night, FOX News commentator Bill O'Reilly gives very specific advice on how McCain can win. He's got to identify Rudy Giuliani now as his prospective Attorney General. In announcing the appointment, McCain should describe Giuiliani's mission. It's not a kumbaya approach.

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