Some people liked it, some people didn't. But the Barack Obama infomercial - in terms of sheer viewers - was more successful than regular programming at that same time.
This could be because people really enjoy political commercials -- the longer, the better. Or because television programming has become really bad. Or maybe it's a combo meal. Whatever it is, it worked for Obama.
It did better for some networks than others.
It was a good move for NBC. It brought in 10 million viewers -- much better than the 8 million people who watched
the show they should have kept buried Knight Rider last week at the same time.
CBS saw an increase in viewers as well but not as dramastic. It went from 8 million viewers last week with the program "New adventures of Old Christine" to 8.7 million viewers for the Obama show.