It wouldn't be the first time he's used the "Apprentice" finale as the platform for a major announcement – when he criticized the plans for Ground Zero in 2005, he promised to unveil his own proposal on the show's finale – and it's not the first time he's flirted with a presidential bid.
But even some colleagues at NBC are skeptical of his posturing. An unnamed NBC executive told Entertainment Weekly, "If he wants to spout off about things, we’re happy to let him. But our inclination is that he’s not serious about running for president. We think it’s a stunt.”
The flying rumors do seem to keep people talking about him, though. A Pew Research survey released today put Trump far above any other name as the possible GOP candidate Americans have heard the most about lately. Over a quarter of respondents named Trump, compared with nine percent who cited Mitt Romney, the next name on the list. That said, over half the respondents couldn't name anyone.
And in the latest CNN/Opinion Research Corporation poll, Trump was tied with former Arkansas Gov. Mike Huckabee for first place, when Republicans were asked who they would support for a presidential bid.