Tobacco is the leading cause of preventable death in the US, and 9 in 10 adult smokers began smoking when they were teenagers, noted Ms. Bauer. She also cited evidence that young people with the highest exposure to onscreen smoking are about twice as likely to try smoking as those with the least exposure.
Film companies with antismoking policies have “shown it’s possible to make high-quality, highly successful movies without filling them up with cigarettes,” says Stanton Glantz, a professor of medicine at the University of California, San Francisco, and a lead author of the report.
Of the six big movie studios, Time Warner (Warner Bros.), Comcast (Universal Studios), and Disney have adopted policies designed to limit onscreen smoking. Viacom (Paramount), News Corp. (20th Century Fox), and Sony have not.