'Veronica Mars' fans have contributed more than $2 million online in two days in hopes of turning the defunct TV show into a film. The campaign upends Hollywood's business-as-usual model.
The ground moved in Neptune, Calif., this week.
If you missed it, well, that’s understandable. Neptune, after all, is a fictional city, home to wily teen sleuth Veronica Mars, star of the TV show by the same name. The series was canceled in 2007 after only three seasons, though it had a devoted fan base.
Now, that loyal following has broken online fundraising records – raking in more than $1 million on the online funding site Kickstarter in just four hours and 24 minutes – for a proposed movie version of the TV show. The month-long campaign began Wednesday, and as of early Thursday it had surpassed its $2 million goal – and counting.
Page 1 of 4