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Kenyan study on internet use reveals a need for more business presence online

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Noor Khamis/Reuters

(Read caption) Chief Executive of Kenyan's telecom operator Safaricom, Robert Collymore, reacts during an interview with Reuters at the company's headquarters in Nairobi in November 2010. Telecom firm Safaricom was scheduled to post its first-half results on Nov.10, with most analysts expecting a boost from its data businesses, such as money transfers and mobile internet.

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Late in 2010, TNS released a Kenya digital study as part of a three month study of the habits of online Africans. In Kenya it involved 800 interviews – 400 online, 400 face-to-face and tried to answer various questions like – who is online? What are people doing online? How can brands connect? What messaging/digital communication channels are best?

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