A study on internet use in Kenya and elsewhere on the continent reveals growing technological savviness and the need for businesses to focus more on marketing themselves online.
Late in 2010, TNS released a Kenya digital study as part of a three month study of the habits of online Africans. In Kenya it involved 800 interviews – 400 online, 400 face-to-face and tried to answer various questions like – who is online? What are people doing online? How can brands connect? What messaging/digital communication channels are best?
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