Brazil's obesity problem is something of a taboo topic. Larry Rohter was one of the first to cover the issue in the international media back in 2005, causing an outcry due to the fact that a foreign publication covered a sensitive issue, as well as the fact that the accompanying photo had mistakenly featured two European women. But since then, obesity become an increasingly salient problem. By 2010, a government-run survey showed that obesity had reached epidemic proportions in Brazil, indicating that 48 percent of adult women and 50 percent of adult men were overweight. An April 2012 study revealed that 15 percent of Brazilian adults are obese, while 52.6 percent of men and 44.7 percent of women are overweight. The University of the State of Rio de Janeiro released a report yesterday showing that obesity-related diseases cost the Brazilian government R$3.57 billion ($1.77 billion) per year.