Fair-skinned teen turns black or 'chocolate' in TV commercial yanked this week. Donut giant is on the defensive.
A Thai television commercial for Dunkin' Donuts yanked off the air days ago amid controversy has ignited a debate over what it meant and how it aired.
The advertisement opens with a fair-skinned teenager wearing a white dress standing in a white room. A close shot of the girl’s face reveals a flash of defiance in her doleful eyes before she bites into a chocolate doughnut. Then the camera cuts to a splash of chocolate, the girl takes another bite -- and suddenly her white face turns black.
After that, the camera pulls back to show the girl now painted in chocolate all over, including her hair, done up in a 1950’s beehive. Her lips are bright pink. Finally a tag line flashes across the screen: “Charcoal Donut: Break every rule of deliciousness."
The ad first aired in Thailand last month. Last week it was pulled after a leading human rights group based in New York said it would cause "howls of outrage" if it ran in the US.
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