“We're taking the JetBlue experience to a new level, creating new ways for families to take advantage of the free Soar with Reading resources – online, in-flight, and on the ground in local communities,” Icema Gibbs, director of corporate social responsibility for JetBlue said in a press release.
“The program was designed to help improve literacy skills,” said Rauscher. “We are working to get it on board on all of our flights and in all of our airports.”
JetBlue is coordinating with their general managers from Costa Rico, Columbia, the Dominican Republic and other locations to develop similar programs. They have also published the activity book in Spanish.
But Rauscher said children traveling with JetBlue are only a fraction of the target audience. Another component of the program brings JetBlue crewmembers, PBS KIDS characters, and hosts and popular authors of children’s books to local libraries across the country in cities including Washington, D.C.; New York; Boston; and Los Angeles.
One nominated library will also receive $10,000 worth of Random House Children’s Books. A runner-up will receive $2,500 worth of books followed by five others that will receive $500 worth of books.