A study by the Pew Internet Project finds that consumers who use e-readers are buying more books.
If you read an e-book in the past year – or suspected your holiday gift of an e-reader has led you to read more – you’re not alone.
Some 21 percent of adults have read an e-book in the past year, according to a new study by the Pew Internet Project. What’s more, readers of e-books read an average of 10 books more per year than readers of print books.
According to the Pew report, the average reader of e-books had read an average of 24 books in the past 12 months compared to 15 books for non e-book consumers.
In effect, the digital revolution really is transforming our reading habits and the publishing industry as a whole – and this is just the beginning.
“Every institution connected to the creation of knowledge and storytelling is experiencing a revolution in the way information is packaged and disseminated,” said Lee Rainie, one of the authors of the Pew Internet Project report, in a statement. “It’s now clear that readers are embracing a new format for books and a significant number are reading more because books can be plucked out of the air.”
In fact, some 30 percent of those who read e-content say they spend more time reading, a figure many e-reader owners can attest to. (Of course, you don’t need an e-reader like a Nook or Kindle, to read e-content. According to the study, among those who reported reading an e-book in the past 12 months, 42 percent had read it on a computer, 41 percent on an e-reading device, 29 percent on a cell phone, and 23 percent on a tablet computer.)