Does Oprah still have her book mojo?(Read article summary)
Many in the book world are eager to discover if Oprah's book club – after a two-year hiatus and now on the lower-profile OWN network – will still draw readers in massive numbers.
Publishers, book publicists, authors: rejoice. The Queen of book promotion is back.
That’s right, Oprah Winfrey, the publishing world’s unrivaled trendsetter, is reviving her bestseller-inducing book club after a two-year hiatus, leaving publishers and publicists salivating at the prospect of reaping the rewards of the “Oprah Touch” should their author’s book be chosen next.
Her first pick? “Wild,” by Cheryl Strayed, a memoir recounting the author’s epic hike up the Pacific Crest Trail as she struggles with her mother’s death and a failed marriage.
“I love this book,” Winfrey writes in the July issue of O, The Oprah Magazine, which highlights the new book club on its cover and features an interview with Strayed. “I want to shout it from the mountaintop. I want to shout it from the Web. In fact, I love this book so much and want to talk about it so much, I knew I had to reinvent my book club.”
Oprah’s Book Club 2.0 launches Monday with digital elements like e-books, social media outreach on Facebook and Twitter, and cross-media promotion. Winfrey taped an online video announcement of the re-launch, calling the book “stimulating, thought-provoking, soul-enhancing.”
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