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Does Oprah still have her book mojo?

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Charles Sykes/AP

(Read caption) Oprah Winfrey picked 'Wild' by Cheryl Strayed for her first book club selection after the group went on a two-year hiatus. Oprah calls her new book club "way different from the old book club," saying, "This time it's an interactive, online club for our digital world."

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Publishers, book publicists, authors: rejoice. The Queen of book promotion is back.

That’s right, Oprah Winfrey, the publishing world’s unrivaled trendsetter, is reviving her bestseller-inducing book club after a two-year hiatus, leaving publishers and publicists salivating at the prospect of reaping the rewards of the “Oprah Touch” should their author’s book be chosen next.

Her first pick? “Wild,” by Cheryl Strayed, a memoir recounting the author’s epic hike up the Pacific Crest Trail as she struggles with her mother’s death and a failed marriage.

“I love this book,” Winfrey writes in the July issue of O, The Oprah Magazine, which highlights the new book club on its cover and features an interview with Strayed. “I want to shout it from the mountaintop. I want to shout it from the Web. In fact, I love this book so much and want to talk about it so much, I knew I had to reinvent my book club.”

Oprah’s Book Club 2.0 launches Monday with digital elements like e-books, social media outreach on Facebook and Twitter, and cross-media promotion. Winfrey taped an online video announcement of the re-launch, calling the book “stimulating, thought-provoking, soul-enhancing.”


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