Barnes & Noble opens up its Nook e-reader to an international market.
The Nook will be available at the Nook store, nook.co.uk in October, offering more than 2.5 million titles including books, magazines, newspapers, and apps. Barnes & Nobles has withheld the information about its retail partners until a later date.
This step will allow Barnes & Noble to compete more effectively with Amazon, whose Kindle e-reader has been available in the UK for quite some time. According to The Guardian , the retailer has stated that it plans to open up its digital bookstore to 10 new countries within the next year.
The Guardian reports that the new initiative has been backed by Microsoft with $605 million as it makes its first inroads into e-book industry. The new Windows 8 is set to be released in October and it will include a Nook app as part of the agreement.
Chief executive, William Lynch said that he is pleased to be able to offer the company’s Nook products to the “discerning and highly educated consumers in the U.K.”
“We’re confident our award-winning technology, combined with our expansive content – including books, children’s books, magazines, apps, movies and more – will bring UK customers the option they’ve been waiting for.”