Make like Obama and shop 'Small Business Saturday' this weekend(Read article summary)
Saturday will see the launch of 'Thanks for Shopping Indie,' an independent booksellier promotion which includes discounts on 66 'Indie Next List' titles.
Want to take a page out of President Obama‚Äôs book? Shop local this Small Business Saturday. Last year, after Thanksgiving, Obama skipped the Black Friday crowds (a security nightmare, we imagine) and the Cyber Monday rush (he had a few other things on his plate, like Pakistan, Egypt, and healthcare reform). But he made a rare exception for Small Business Saturday, taking daughters Sasha and Malia to Kramerbooks & Afterwards Caf√©, an indie bookstore in Washington, D.C., where he browsed for books and greeted shoppers, including one young boy with his grandmother.
‚ÄúYou doing some Christmas shopping? Not yet?‚ÄĚ he asked. ‚ÄúWell, we‚Äôre starting early. This is ‚ÄėSmall Business Saturday,‚Äô so we‚Äôre out here supporting small businesses,‚ÄĚ the President said, according to news reports.
Small Business Saturday is a day dedicated to supporting small businesses nationwide. This year, independent bookstores are playing a starring role. On Saturday, the American Booksellers Association will launch Thanks for Shopping Indie, a weeklong promotion bringing customers special pricing on a bevy of indie titles.
For this inaugural promotion, the ABA worked with more than 20 publishers to get discounts on 66 ‚ÄėIndie Next List‚Äô titles, including B.A. Shapiro‚Äôs ‚ÄúThe Art Forger,‚ÄĚ Jami Attenberg‚Äôs ‚ÄúThe Middlesteins,‚ÄĚ Junot Diaz‚Äôs ‚ÄúThis is How You Lose Her,‚ÄĚ and Bee Wilson‚Äôs ‚ÄúConsider the Fork.‚ÄĚ
Each indie bookstore has its ‚Äúown unique plans for the promotion,‚ÄĚ Bookselling This Week reported.
‚ÄúBecause we love so many of the titles on the list, we decided to go pretty big with the promotion,‚ÄĚ Libby Cowles, community relations manager for Maria's Bookshop in Durango, Colo., told bookselling industry newsletter ShelfAwareness. ‚ÄúWe love the message of thanking our customers for supporting independent businesses during the Thanksgiving holiday.‚ÄĚ Maria‚Äôs Bookshop will display 25 of the staff's favorite titles in the front of the store with signage promoting "Books We Love."
According to ShelfAwareness, many bookstores will also be featuring a two-day sale on the Kobo Mini for $49.99 (it‚Äôs usually retails for $79.99). That special Small Business Saturday promo price is only available Friday, November 23, and Saturday, November 24.
We‚Äôre grateful for indie bookstores and we plan to wear our gratitude on our sleeve this Small Business Saturday. We hope you do, too.
(And if you‚Äôre curious what was in the First Family‚Äôs book bag last year, here‚Äôs a list: ‚ÄúThe Brief Wonderous Life of Oscar Wao‚ÄĚ by Junot Diaz, ‚ÄúTails‚ÄĚ by Matthew Van Fleet, ‚ÄúThe Phantom Tollbooth‚ÄĚ by Norton Juster, ‚ÄúDiary of a Wimpy Kid: Cabin Fever‚ÄĚ by Jeff Kinney, ‚ÄúZen Shorts‚ÄĚ by Jon Muth, ‚ÄúThe Tiger's Wife‚ÄĚ by Tea Obreht, ‚ÄúDescent into Chaos‚ÄĚ by Ahmed Rashid, and ‚ÄúThe Invention of Hugo Cabret‚ÄĚ by Brian Selnick.)
Husna Haq is a Monitor correspondent.