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Pride-themed, Rainbow-colored Oreo stirs up more than milk

Rainbow-colored Oreo featured in an ad on the Oreo Facebook page have elicited strong reactions around the web, both positive and negative. The photoshopped image of the Rainbow-colored Oreo was created in honor of LGBT Pride month, celebrated in June. 

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Oreo cookies pass along a conveyor belt at a Kraft Foods' factory in Suzhou, Jiangsu province in this May 2012 file photo. An ad the cookie's Facebook page featuring Rainbow Oreos in honor of Pride week stirred up rave reviews and a bit of controversy around the web Tuesday, June 26, 2012.

Aly Song/Reuters/File

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An ad featuring a gay pride-themed Oreo is stirring up viral controversy today after Kraft posted the rainbow-colored Oreo on the popular treat's Facebook page. The ad, which featured an oversized cookie with rainbow-hued frosting layers above the date and accompanying caption, “Proudly support love!” was originally posted to Oreo’s profile Monday evening.

June has special significance in the LGBT community. President Barack Obama declared the month Lesbian, Gay, Bisexual and Transgendered Pride Month on June 1, 2009. Many US cities, including New York and San Francisco, held annual Pride events over the weekend.

So far, over 167,000 Facebook users have “liked” the photoshopped image of the self-proclaimed “world’s favorite cookie.” It has racked up 48,853 shares and over 22,000 comments – not all of them positive, and quite a few vitriolic.

Website Buzzfeed was one of the first sites to aggregate some of the more negative feedback as rumblings of a possible boycott grew louder Tuesday morning.

Facebook user Jeff Tulloch writes, “No gay pride I boycott now.” Lacy Wheeler Anderson sadly posts, “I love oreos but will no longer be buying them because of this,” while another user, Cody Patterson comments, “disliked Oreo page just because of this one post. Think about how much business u just killed oreo. I can’t support a business that supports gays.”

At least Boycott Oreo Facebook page has also been created in response to the cookie, which the ad was careful to point out is not real. The page so far has 0 “likes.”

Many other comments applauded the move. “This is absolutely amazing!” writes Haley Swilling. Eric Andrew writes, “Awesome Oreo. Merci beaucoup!”

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