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Yahoo tips Google off Web traffic throne: How Marissa Mayer did it

Yahoo was the Web's top destination in July, a ranking the company has not achieved since May 2011. Knocking Google out of first place is a feather in the cap of Yahoo CEO Marissa Mayer, who took charge last summer.


The Yahoo logo is seen at the company's headquarters in Sunnyvale, Calif., April 16. Yahoo was the Web's top destination in July.

Robert Galbraith/Reuters/File

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Yahoo has clawed its way back in the competition to be the Internet’s leading destination, edging out Google in US visitors in July.

For a company that’s been viewed as a flailing dinosaur from the Web’s 1990s boom, this is welcome news – and it puts a badge of success on the firm’s high-profile CEO, Marissa Mayer.

She was recruited from Google to bring some fresh-blood leadership. In the process, she became an instant test case of what a have-it-all woman (she’s juggling a demanding career with being mom to a baby boy) can achieve.

The latest news, delivered this week by the Web-tracking firm ComScore, is this: Sites owned by Yahoo! Inc. racked up 196.6 million unique visitors from US homes, workplaces, and universities. Google came in second at 192.3 million, with Microsoft, Facebook, AOL, and Amazon taking the next slots in the ranking.

A range of news and video-entertainment firms fill out much of the list after that. (In all, by the way, ComScore counted 225 million unique Web visitors, up by a million from June.)


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