Prepaid cards are surging: By 2013, consumers could be loading three times the amount of cash they carried on prepaid cards in 2010.
There’s an odd phenomenon going on right now: US consumers continue to rack up credit card debt at record rates ($50 billion this year for the second consecutive year), yet the fastest-growing financial product is a card that pays your bills without credit. Prepaid cards are a kind of anti-credit card, which you should find out about and decide whether one would be useful for your financial situation.
The surge in prepaid cards can be traced to Oct. 1, 2011. That is when the Federal Reserve began capping the fees that large banks can charge merchants when debit cards are used as payment in their stores. Faced with annual revenue losses of more than $8 billion, banks decided to deemphasize debit cards (and the checking accounts that go with them) and push the prepaid card instead.
It’s a natural alternative. You load money onto a prepaid card, through direct deposit of your check or, say, at the grocery store, then use that card to make purchases, pay monthly bills, and withdraw cash from automated teller machines (ATMs).
We’ve seen checking account fees rise, debit card rewards programs cut, new prepaid cards launched, and others emphasized with the aid of celebrity endorsers. That’s all helped fuel projections that consumers will load $117 billion onto prepaid cards in 2013 – a 200 percent increase since 2010.