For years, retailers have benefited from coordinating national shopping days (like Black Friday and Cyber Monday) around the holidays. #GivingTuesday takes a page from their playbook and creates a day at the beginning of the season dedicated to giving. Of course, organizations and causes need monetary support throughout the year, but #Giving Tuesday provides a rallying point for organizations, retailers, corporations, and individuals. Today will serve as a kick-off day to inspire everyone to continue giving in numerous ways throughout the holiday season and year round.
The idea for #GivingTuesday was launched in September with about 40 partners, large and small, who pledged to help build the movement, spread the word, and come up with creative new ideas around giving. #GivingTuesday has grown into a movement of more than 2,000 partners, including large corporations and small businesses, nonprofits and community centers.
Central to #GivingTuesday is the fact that it is an open platform – anyone can participate. All we ask is that you find a way to give back that works for you, whether it’s donating to a favorite charity, volunteering in the community, or raising awareness for a cause you care about by writing a blog post or a tweet.
One #GivingTuesday partner, Simon Property Group (known for its malls around the country), will collect donations at its properties to benefit the American Red Cross and a youth foundation. Discover Card will offer a 2 percent match to donations to the national chapters of its charitable partners, among other actions. And World Food Program USA will launch an online and mobile campaign called #ABetterGift to encourage Americans to give a gift that lasts this holiday season.