For the first time ever, RIM, which has seen its standing in the smart-phone market erode, will buy TV advertising space during the Super Bowl.
On Wednesday, Canadian tech company Research in Motion will unveil its long-awaited new operating system, BlackBerry 10. BB10 is a big deal for RIM: If the OS is a success, it could help the struggling RIM revive its fortunes. If it's a failure, RIM will likely continue to lose market shares to the Apple iPhone and phones running Google's Android OS.
Which is why, for the first time ever, RIM will give one of its products a spot on one of the biggest stages on earth: Super Bowl XLVII. According to the Wall Street Journal, RIM is planning on running at least one spot during the championship game, which will take place on Sunday in New Orleans.