The Apple iPad Mini is widely expected to be unveiled tomorrow. So how will Apple market its newest iPad?
Citing an anonymous source with knowledge of the marketing strategy for the forthcoming tablet – which may or may not be called the iPad Mini – Businessweek says Apple executives will "make a point of highlighting the iPad’s educational capabilities" at an event tomorrow in California.
The device, in turn, would become part of a larger initiative Apple established by former CEO Steve Jobs, where schools are sold Apple products at a discounted price.
The Bloomberg report lines up with an earlier dispatch, from The Next Web, alleging that Apple would position the Mini primarily "as a conduit for Apple’s content, namely iBooks publications and movies."