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Apple will introduce iPad Mini as the perfect student tablet: report

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(Read caption) A man takes a photograph of members of the public entering a new Apple store in Beijing's Wangfujing shopping district on Oct. 20, 2012. A new iPad, possibly called the iPad Mini, is expected to be unveiled tomorrow at an event in California.

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Apple will position its forthcoming iPad Mini tablet as an affordable educational tool, Bloomberg Businessweek reports today. 

Citing an anonymous source with knowledge of the marketing strategy for the forthcoming tablet – which may or may not be called the iPad Mini – Businessweek says Apple executives will "make a point of highlighting the iPad’s educational capabilities" at an event tomorrow in California.

The device, in turn, would become part of a larger initiative Apple established by former CEO Steve Jobs, where schools are sold Apple products at a discounted price. 

The Bloomberg report lines up with an earlier dispatch, from The Next Web, alleging that Apple would position the Mini primarily "as a conduit for Apple’s content, namely iBooks publications and movies."


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