A Harvard University professor's new study finds that Google ads might have a racial bias. What does it mean for Google users?
Vanity searches, we all do them. You open up Google Search, type in your name, and see what pops up. The typical results include Facebook, LinkedIn, and Twitter links. Advertisements, however, change from person to person and a new Harvard study provides a disturbing look at why that might be.
Latanya Sweeney, a professor of government at Harvard University, conducted a study on Google and discovered that searches for “black sounding” names were 25 percent more likely to yield advertisements for criminal records searches, even if the person has no such record.
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