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Scroogled? Microsoft and Google square off again.

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The Google v. Microsoft rivalry continues as Microsoft launches another attack aimed at Google’s Gmail privacy policies. Microsoft, which released the “Gmail Man” spoof video a year ago, has re-vamped their Scroogled website in the style of it’s latest attack.

“Think Google respects your privacy? Think again,” says Scroogled.

The site uses the same tactics as the “Gmail Man” video. Google’s Gmail service scans recipient and sender emails, looking for keywords that are then used to generate ads.

“And there’s no way to opt out of this invasion of your privacy,” says the site, just above a clickable ad that allows users to try Outlook -- Microsoft’s own e-mail software.

Inside Scroogled are charts and graphs, each of which are said to represent surveys that reveal a number of unsatisfied customers. According a GfK report, which was commissioned by Microsoft, 88 percent of users disapprove of e-mail providers (in this case Google) scanning e-mails for advertising purposes.

This isn’t the first time that Microsoft has gone after the search-engine giant. September brought “Bing It On,” a blind test where users would pick the better search engine. And in November, Microsoft launched Scroogled for the first time as a way to criticize Google’s shopping results.

However, techies are beginning to criticize Microsoft for launching the campaign alongside their own marketing pretext.


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