What the next CEO of Microsoft will have to consider: to push forward with "One Microsoft," or come up with a new plan
Robert Galbraith/ Reuters/ File
The next CEO of Microsoft Corp has one big decision to make: press on with retiring chief executive Steve Ballmer's ambitious plan to transform the software giant into a broad-based devices and services company, or jettison that idea and rally resources around its proven strength in business software.
Ballmer's grand design - unveiled just six weeks before Friday's surprise announcement that he would retire within a year - calls for “One Microsoft” to pull together and forge a future based on hardware and cloud-based services.
But poor sales of the new Surface tablet, on top of Microsoft’s years-long failure to make money out of online search or smartphones, have cast doubt on that approach.
For years, investors have called on Microsoft to redirect cash spent on money-losing or peripheral projects to shareholders, while limiting its focus to the vastly profitable Windows, Office and server franchises.
Page 1 of 4